Sony Corporation Executive Summary

Sony Corporation Executive Summary Sonys current financial difficulties argon laced into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the executing of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing should achieve better communication and cooperation.

Alliance and cooperation between competitors should to a fault be actively sort after in social club to create standards in new fields. Sony should aim at universe the leader instead of being the maverick. As for cost cutting, Sony should naughtily consider setting up operations in other Asian countries in order to take advantage of the shabby labour and the budding markets. Finally, diversification, instead of pursuing the fast ever-changing an...If you want to get a full essay, order it on our website: Ordercustompaper.com

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