Theories of Mass Communication.

Theories of Communication

This papaer instructioned on the developmental stages of Communication and also summed up Communication as a complex and dynamic routine leading to the evolution of meaning.

The study of Communication and the mass media by experts over time has led to the formulation of many theories such(prenominal) as structural and functional theories, that believe that social structures are real and function in ship canal that can be observed objectively; cognitive and behavioral theories, that tend to focus on the individuals psychology; interactionist theories that view social life as a process of interaction; interpretive theories, that uncover the modal values plurality actually understand their own experience; diminutive theories that are concerned with the conflict of interests in society and the way communication perpetuates domination of one group over another(prenominal) .

The earliest theories were those propounded by the Western theorists Siebert, Paterson and Schramm in their book intravenous feeding Theories Of the Press (1956). These were termed normative theories by McQuail in the sense that they mainly express ideas of how the media ought to or can be expected to operate under a prevailing set of conditions and values Each of the four original or associateical theories is based on a particular policy-making theory, or economic scenario.

I) CLASSICAL THEORIES

dictator Theory

According to this theory, the mass media though not under the direct control of the State, had to follow its bidding. Under the Authoritarian set up in Western Europe, freedom of melodic theme was jealously guarded by a few people (ruling classes), who were concerned with the emergence of a new middle class and were worried about the effects of the printed matter on their conceit process. Steps were taken to control the freedom of expression - the reply was a complete dictatorial set up. The theory advocated yearning obedience...

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper