TABLE OF CONTENTS 1- founding 1.1 BACKGROUND (Page 3) 1.2 PRODUCTS, MARKETS (Page3) 1.3 KEY COMPETITORS (Page 3) 2- MISSION, VISION, base VALUES (Page 3-4) 3- organize ANALYSIS (Page 4-5-6) 4- CONCLUSION (Page 6) 4.1 OBJECTIVES (Page ) 4.2 STRATEGIC RECOMMENDATIONS PREFERENCES (Page ) 1- INTRODUCTION 1.1 BACKGROUND The Coca-Cola caller is a drunkenness company, manufacturer, distributor, and marketer of non-alcoholic drunkenness concentrates and syrups. The Coca-Cola company owns or licenses more than cd brands which include unaffixed and diet beverages, juice drinks, coffees, teas, waters, sports and zero drinks. The Coca-Cola troupe was originally open as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. The company was formed to sell triplet main products which argon Pembertons French Wine Cola , Pembertons Indian Queen copper Dye, and Pembertons Globe Flower Cough Syrup. In 1884, the company became a stock company and the name was changed to Pemberton chemical substance Company. Pemberton stayed on as the supervisor. The companys factory was located at no. 107, Marietta St.
three years later, the company was again changed to Pemberton Medicine Company, other co-partnership, this measure between Pemberton, A. O. Murphy, E. H. Bloodworth, and J. C. Mayfield. In October 1888, the company received a engross with an authorized capital of $50,000. The charter became official on January 15, 1889. By this time, the company had expanded its offerings to include Pembertons Ora nge and lemon Elixir. 1.2 PRODUCTS, MARK! ETS The Coca-Cola Company offers approximately 400 brands in over cc countries.They generate diet and regular sparkling beverages to still beverages such(prenominal) as one hundred percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, their variety spans the globe. Their well-nigh famous product is Coca-Cola....If you want to arise a overflowing essay, order it on our website: OrderCustomPaper.com
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