The Future Consumer Landscape

Alexia Kyriakopoulou Understanding Consumers Final Paper The Future Consumer landscape painting Media historic every(prenominal)y has been a beginning of information to understand what is acquittance on in the world. Television allowed a single organise on a network to broadcast a direct in corporeal time into the living rooms of a geographically diverse and culturally different population. TV shows, issue innovatives, TV ads, consumer products were all marketed to a mass culture and egest rised mass demand increase consumption and providing great index number to the media. Media outlets and large co trading operations could set the schedule for political discourse, pop culture, emerging trends, and could make out narratives and frames which tidy sum could relate to and idolize. The marketer, with the help of those media outlets, produced and controlled the message that was broadcas ted to its potential audience . exclusively immediately, thanks to the magic elixir of brandwidth and hardware the component move amaze changed. Media is now being moved from being a source of information to being a site of action. In todays marketplace, networking tools are allowing people to collaborate, component and render something of value.

The fickle growth of the social web has changed the marketers role from a broadcaster pushing out messages and materials to an gatherer who brings in concert sate, enables collaboration and builds and sparkicipates in communities. In stiff Shirky s intellige nce Here comes everybody the writer narrates! different types of stories to crumple the forces that are changing society as the result of the new opportunities for amateurs to create content on the web. Shirky, analyzes the sociology of the online communities that are forming and the foundations of its dynamics. Having the opportunity to exchange, share ideas and information and create content is what customers need. By feeling part of a fraternity and having the opportunity to contribute in a groups collective...If you want to get a panoptic essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper