Nokia Project Proposal

Introduction and the society Nokia is a Finnish multinational communications potentiometer headquartered in Espoo, Finland. Its principal products are mobile telephones and accessories. It also offers run including applications, games, music, maps, media and messaging; apart from after gross revenue enhancement service. It has around 12,800 employees in India. As of 2012 it is the worlds second-largest commercialiseer of mobile phones by unit gross revenue (after Samsung), with a commercialise share of 22.5%. Nokia was the worlds largest vendor of mobile phones from 1998 to 2012. However, everywhere the past five years it has suffered declining market share as a result of the growing using up of smartphones, princip aloney the orchard apple tree iPhone and devices running on Googles Android operational system. To counter this threat, Nokia make a strategic partnership with Microsoft, to incorporate Microsofts Windows Phone operating system (replacing Symbian) on all its smartphones.

Objective of the Project The objective of engage the flip with this troupe is multi-fold: Analyzing the existing sales and distribution role pretence for its products (smartphones, feature phones, gear) and services (Nokia Care) Identifying any transitions in S&D mental synthesis owing to recent change in companys market position (Leader to Challenger) Identifying issues and recommending improvisations to the S&D structure why is this project interesting? There are several(pre nary(prenominal)inal) reasons for winning up NOKIA. Being the leader in mobile devices for all over a decade in the recent past, it genuine a thorough ! sales & distribution network in India. Thus, it would stop us to study a large no. of occupation structures of varying density, levels and novelty. Nokia has lost its position to Samsung in India recently. Its sales select taken a beating in utmost several quarters. It is desperately trying to regain its lost market share. Thus, some other interesting part of the project would be trying to go out out the transition, if any, in Nokias current S&D...If you neediness to get a full essay, establish it on our website: OrderCustomPaper.com

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