A Comparison of Classified Advertising in Newspapers Between China and the Usa

A equation of categorize publicize in themes surround by China and the USA get across of contents 1. admittance..2 2. Definition and the history of classify advertising2 3. equating of development stance of classifieds in the midst of twain countries3 3.1 The experimental condition of newsprint classified advertising in the U.S..3 3.2 The shape of composition classified advertising in China4 4. comparison of features of classifieds between two countries...6 4.1 Content covers6 4.2 Layout design.6 4.3 realm dimension of classified advertising...7 5. Conclusion8 part..9 Table 1: Revenue from newspaper classifieds...5 Table 2: Changes in classifieds subject area in newspaper...6 Table 3: A comparison between Washington Post and City Express8 1 Introduction With the accelerating market competition in newspaper industries in China, nearly newspapers began to learn experiences from the foreign media, and then vigorously developed the classif ieds ancestry with the purpose of expanding the sources of newspaper advertising revenue and do a long-term development. However, due to various objective and ingrained factors, newspaper classified advertising market has not further been in abundant developed. By logical argument, as atomic number 53 of the most developed countries in the media industry, the U.S. developed its newspaper classifieds transmission line very early, and has a comparatively mature development status now, which is in sharp contrast with that in China. Hence, comparing differences more or less newspaper classified advertising between the two countries whitethorn enable Chinese managers to remark the problem in Chinese market and to make concern recommendations for the future. It may also fork up the development direction of the classified ads in China. This essay pull up stakes firstly give the...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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