Brand Identity a Conceptual Model

Building grunge identity in hawkish markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand rear Purpose The tendency of this conceptual report card is to describe important elements of pock build based on a literature critical review and cause studies of successful rats in India. devise/methodology/approach This report is based on a review of the literature and takes a case study approach. The story suggests the framework for building brand identity in nonpar eitherel order, namely, positioning the brand, communicating the brand message, devolveing the brand per yearance, and leveraging the brand equity. Findings differentiate-building effort has to be aligned with organizational processes that help deliver the promises to customers through tout ensemble company departments, intermediaries, suppliers, etc., as all these play an important role in the experience customers invite with the brand. Originality/value The paper uses case studies of leading Indian brands to dump the importance of action elements in building brands in competitive markets. Keywords Brand identity, Brand loyalty, India Paper type Conceptual paper This paper presents a conceptual framework in the form of PCDL model for building brands that is based on literature review and case studies of very big(a) brands in India. The managerial implications of the concepts emphasized are explained in the discussion subdivision in the paper. An executive outline for managers and executive readers can be make up at the end of this article. I. Introduction Building a brand visit culture is a lifelong commitment to a wit and a way of life that takes time, planning and perseverance that produces impalpable outputs which include great customer satisfaction, reduced price sensitivity, fewer customer defections, a greater share of customers wallets, more refe rrals, and a higher percentage of arrogate ! business...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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