Branding and advertising Essay

In new-fangled years there has been more of a shift towards more stigmatization and advertising as opposed to snap on product development, resulting in some companies having strong advertising campaigns twin with a non- roaring product.These observations lead to an important marketing theorem Successful brands are build on successful products.The belief is that without great products, great brands could neither non exist nor withstand the competitive market. In a short paper, act the following questions pertaining to the theorem.Do you agree or disagree (partially or completely) with the theorem that successful brands are built on successful products? Why or why not? Provide examples of brands and their products that a) prove the theorem and b) disprove the theorem. Explain your reasoning.Why do so many companies appear fixated on branding rather than on ultimately developing successful products? In real terms, how would you as a marketing executive balance these two marketing forces? In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product.