Project Analysis Part III Essay Example | Topics and Well Written Essays - 1250 words

Project Analysis Part III - Essay Example Therefore, each company now desires to implement latest technology to interact with its customers to better improve their product quality and hence sales. In this era of extreme competition, everyone wants to get response in-time which is being achieved by implementing customer relationship management (CRM) softwares. These softwares are provided by salesforce.com or Microsoft dynamics CRM. Large enterprise systems have been using CRM from long before but now technology improved a lot and this system is applicable by almost all companies(Chen & Popovich, 2003). Now all enterprise levels can easily implement customer relationship softwares to directly communicate with their users and take feedback of their newly launched as well as upcoming products. 2.0 Cloud Computing With the advent of cloud computing technology, computation has become more convenient and usage of technology is cheaper. Cloud computing has allowed industries to expand their business based on hardware as well as sof tware, at even low costs than ever before. Now industrialists need not to pay expensive computer systems and networking complexities; rather they simply need to make their own network on cloud and pay little for that. Nowadays, cloud computing is extensively being used for implementing CRM in most of the companies. This results in low cost implementation of CRM yet effective. Cloud system is provided with state of the art user friendly setup with the ease of usage as well as provides extensive productive system. Although usage of cloud computing technology is getting fame day by day but still it is having some flaws. While making use of cloud technology for Warnaco group, one threat could be non-reliability of cloud data as this data can be accessed by anybody on the public network. This threat can be overcome by implementing private cloud rather than public(Rittinghouse & Ransome, 2010). Therefore, Warnaco could made use of private cloud technology where sensitive data as CRM, can be saved with greater security and control. 2.1 Cloud CRM and Warnaco CRM is specialized software that helps organization keeping record of all of its constituents. In case of Warnaco group, this software is to be implemented for keeping track of company’s user profile, their purchasing power, views and reviews of latest and upcoming products, letting employees keep record of latest suggestion and much more. Cloud CRM makes use of data centers that are owned or rented by the CRM providers over the internet and can be accessed on one’s desktop. 2.2 Compact System Cloud CRM, unlike traditional costly and complex CRM systems, are much convenient to be used. They need not to own multiple licenses and complex hardware installations including high costs. Also cloud CRM provides flexibility in the number of users who want to access the database; rather than specific number of users, followed by additional charges for increase in users as in traditional systems. Therefore, clo ud computing is good to be used for implementing CRM in Warnaco as this company is having ever-growing business with frequent variation in the number of users accessing database of the company. Also Warnaco is having branches all over the country; this helps employees to connect to database remotely from an office server. Also, cloud networks are hosted by their own vendors who keep track of bugs and updates and provide timely fixes for them. 2.3 Hardware Requirement for Cloud CRM Cloud CRM is actually hosted at remote locations therefore,