Case Sudy: Hershey foods.

Case Study: Chapter 1 Hershey Foods, p.39

Introduction.

All over the world, organizations are to be seen planning, developing, designing, testing, installing, maintaining, upgrading and, ultimately, exploitation software systems. In turn, consultants, strategists, authors, and computer magazine journalists, among others, analyze these systems and spare up progress reports on the system project. And what is being suggested in most of these reports is that the systems are ineffective, are not timely, and are ordinarily far from profitable. Just like the case of Hershey Foods. To put other way, the system development industry has consistently got it wrong and a good deal do not succeed as planned. What implied problem? At the simplest level, the problem can be summed up by the pursuit four phases in building and maintenance systems in Hershey Foods lineage processes:

(1) Four Phases of Building and Maintaining Systems

Initiation.

1996: Hershey Foods started to embark the project.

Objective: To satisfy retailers who wanted to write their own costs down by receiving deliveries when they are actually needed.

Aim: To use the new information system in the gross revenue force and other departments for handling every step in the process, from original placement of an order to final delivery.

Development

1999 April: System pass judgment to be completed.

Project Software: Combination of SAPs R/3 opening move software with software from Manugistics Group and Siebel Systems.

System Integrator: IBM

Work System:         Companys heavy accounting, tracking raw ingredients, scheduling production, measuring the effectiveness of promotional campaigns, setting prices, and how products ought to be stacked inside trucks.

Implementation.

1999 April: System anticipate to be completed but delayed

1999 July: Gone live with a new $112 million information system

1999 July: Customers started to receive incomplete shipments

1999 family: Announced turnaround time for orders would double to 12 years and would miss third-quarter earnings forecast.

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