Daimler Chrysler's market strategy

Introduction: Daimler and Chrysler which have recently merged to form the company Daimler Chrysler resulted in the company becoming the fifth largest auto maker in the world with an estimated annual revenue of $130 billion. This merger resulted in a workforce of 421, 000 employees worldwide.

Mission: Our companies share a common farming and mission. We are both clearly focused on inspection and repair the customers by building world class railroad cars and trucks. Task environment: Competitors, customers, strategic wholeies, suppliers, and regulators.

COMPETITORS: Due to its product diversity, Daimler Chrysler faces strong competition from all car manufacturers. Daimler Chryslers scope varies from small passenger cars through sumptuousness cars to vans and trucks. However, Daimler Chryslers strongest competitors are GM, Ford Motor Company, Toyota, and Volkswagen because they are the leading car manufacturers in the world respectively.

CUSTOMERS: Due to its scope, Daimler Chrysler enjoys a wide transition of customers ranging from the working class up to the upper class. Daimler Chrysler also targets the boyish and sporty people with its sports utility vehicles. The luxury models target the aged(a) and richer population.

SUPPLIERS: Daimler Chryslers suppliers complicate electronics, plastics, rubber for tires and steel.

ALLIES: Daimler Chryslers allies are tire manufacturers, which include Bridgestone, Michelin, and Dunlop.

REGULATORS: They are environmentalist groups such as Green two-eyed violet and others that place Daimler Chrysler under pressure to reduce pollution in the air by reducing CO, CO2 emissions by cars. governmental agencies also regulate Daimler Chrysler in that it requires Daimler Chrysler to reduce pollution and make up safety features in the cars design such as typeface impact beams, air bags, three point seat belts in rear seats and safety features that accommodate young children.

TOTAL fictional character MANAGEMENT: Benz

INTRODUCTION: Benz is the biggest industrial firm in Germany. They feature loosely simple passenger cars to luxury...

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