Marketing Mix Paper

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to take in exchanges that will satisfy individual and organizational objectives. Marketing is almost connecting with customers, serving the needs of society, and accomplishing the goals of the organization. Through customer satisfaction merchandising creates the customer loyalty necessary to reach an organizations objectives. Marketing plant by creating valuable exchanges that provide utility (consumer satisfaction). The marketing schema process has four steps - situation analysis, conducting, positioning, and marketing combine decisions. By blending the marketing blend ( crop, price, promotion, and place) marketing decisions are made to support the positioning outline. A marketing strategy is a plan identifying what marketing Goals and Objectives will be pursued, and how they be achieved within the time available. Marketing strategies identify and specify target market and generate a practical marketing mix based on this data. Basically, a marketing strategy provides a big picture of what a businesss intentions are with regard to marketing. The marketing mix is the organizations general offer, or value, to the customer. Traditionally, the marketing mix represents in strategic terms, the keep down concept and application of the goods or services to be marketed.



The introductory marketing mix is often nicknamed the 4Ps ( yield, place/distribution, pricing, promotion); these are elements in the marketers armory - aspects that can be manipulated to keep ahead of the competition.

A product refers to the total concept that is sold. The total product consists of both tangible (e.g. raw materials, features, accessories) and intangible (e.g. brand name, product line, customer service) parts. In general terms, product also refers to the needs-satisfying offering by a business to consumers. It is then more than the physical thing sold by the business. The products for represent IKEA a profit organization include...

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