Risk And Business Opportunities In Greece

Executive Summary This distinguish is an ratement of the risks and business opportunities for Billabong, in port of speaking swimwear and range wear to the classic foodstuff. In this report you pull back out interpret a muser compend where we find that the policy-making environment is unstable and thither is an abundance of corruption. The economy is not stable with high train of debts which testament cause an emergence in unemployment which eventually leads to little spending power. Furthermore former(a) factors such as the legal analytic thinking shows an inefficient discriminatory system and there is not becoming protection of able property in Greece. Environmental analytic thinking shows that Greece has a spotless climate for the sale of Billabongs products. The mode of accession we permit chosen is exporting which we find we can program line best referable to low financial exposure and dilatory market entry. Billabong already has existing manufact uring factories around Asia therefore not requiring foreign comport investments. Introduction We are making an perspicacity of the risks and business opportunities of entering the Greek surf and swimwear market. In this report, you will find a definition of our products and company, an extensive PESTLE analysis of Greece as well as the mode entry we find most desirable.

We chose Billabong because it is a enormous Australian Multi National bow window that has not entered the Greek market and we feel like they have the infrastructure to do so. The PESTLE analysis will maintain us a deeper shrewdness to the political, economical, sociocultural, t! echnical, legal and environmental mail in Greece. From this we can assess whether Greece would be a suitable environment for Billabong to invest in. commentary of product and company The surf wear brand Billabong International Ltd was founded on Australias favourable Coast in 1973 by sure director Gordon merchandiser and his wife Rena. After consolidating its operations in Australia in 1970s, they started merchandising Billabong products in Japan, Europe and the...If you want to get a sound essay, order it on our website: OrderCustomPaper.com

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